Best Practices To Market A Non-Profit

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The world is filled with many organizations that are doing great work. With so many non-profits out there, it’s important to market yourself in a way that sets you apart from the rest. In this article, we will go over some tips on how to market your non-profit organization effectively.

Know Your Audience

When marketing a non-profit, you need to know your audience. A good way to start is by understanding what they are looking for, and how you can help them.

  • What are their needs? What do they want in a product or service?
  • Are they interested in buying something now or later? Why do they want it now or later? How much are they willing to spend on it?
  • How will this product or service improve the lives of your supporters and potential donors (if applicable).

Create A Marketing Strategy

It’s important to know your audience, identify your goals and set measurable goals. These are the most important factors in creating a marketing strategy for your organization or company. You need to know who you want to reach, what their needs are and how you can best meet those needs through the products or services that you offer.

You should also have a mission statement which is an overview of what your organization stands for: Who they help; why they exist; how they operate as well as its values and beliefs. This can be used when creating content so that it aligns with the overall brand identity.

The next step is identifying who will be using this content and where it will appear (i.e., social media platforms like Facebook). In order for this content

Identify Your Brand and Mission Statement

Your brand and mission statement are the foundation for all of your marketing efforts. Use them to create a tone of voice for your organization that is consistent across all materials and messaging, from the website to posters to press releases, and use them as a guide when you are working with printers, designers or copywriters.

The mission statement should be succinct (ideally less than 30 words) and clearly state the purpose of your non-profit.

Set Measurable Goals

When it comes to marketing a non-profit, you should define the problem before you start on a solution. Set goals that are measurable, specific, and actionable. Don’t worry about what other people’s goals are—just be ambitious but realistic with yourself.

Start Online Fundraising Campaigns

The next step in building your nonprofit is to start online fundraising campaigns. We recommend using a platform like GoFundMe or Kickstarter to make it easy for people to donate money toward your cause.

You can also use crowdfunding platforms, like those we mentioned above, to raise money for specific projects within your organization—for example, if you need new computers or office supplies but don’t want to deplete the general funds of your organization by purchasing them yourself. You could use a crowdfunding platform as a way of raising awareness about an issue that needs public attention (such as animal abuse) or as a way of starting up something entirely new (like a food bank).

Cultivate Partnerships

Cause marketing is when a business partners with a non-profit to raise awareness and funds for that organization. This can include the business donating money, products or services to the cause and/or using their brand to promote the organization’s mission. The non-profit benefits from being associated with a popular brand, while the business gains greater visibility in the community.

Some examples of cause marketing partnerships include:

  • Starbucks partnering with Conservation International for its “Save The Rainforest” campaign that raises money for reforestation projects in Africa and South America;
  • Body Shop partnering with Unicef’s “Wish Upon A Star” program that donates 5% of all sales from pink ribbon products during October;
  • Pfizer’s Global Health Program which provides free HIV medication through Merck Vaccines’ Children’s Vaccine Program;

Create Content For Your Social Media Pages

Social media is a great way to engage with your audience and get them involved in the work your organization is doing. As you use social media, keep these best practices in mind:

  • Share content that speaks to the interests of your audience. If you’re using Facebook, focus on content that will be relevant to people who like your page and share it. If you’re using Instagram, share images that people will want to interact with by liking or commenting on them. And if you’re on Twitter, share interesting links that are related to what you do and don’t forget about hashtags!
  • Create ways for members of your community to help one another out. Your nonprofit might have free resources available online but if someone needs more in-depth assistance from an expert at the office because their situation isn’t something covered by those resources (like a particular tax credit), then perhaps they should contact someone directly through social media instead of calling during business hours… especially if it’s during tax season! This would save everyone time & energy while also providing valuable customer service from an organization dedicated specifically towards helping those in need.”

Get marketing grants like Google Ad Grants

You can get free advertising from Google by applying for the Google Ad Grants program. The Ad Grants program is designed to help nonprofits and charities advertise on Google. Advertisers can choose from a range of ad formats, including text ads, image ads and video ads.

Using these tips to market your organization will prove extremely helpful in engaging your target audience.

  • Know your audience. It is so important to know who you are trying to reach, and why they should be interested in what you are offering. If you don’t know who they are then how can you expect them to respond when your marketing campaign comes along?
  • Create a marketing strategy. A smart way to go about this is by writing down all of the ways that your organization could market itself, then picking out what seems most likely to work based on your resources and capabilities at each point along the way (and remember: don’t forget about social media!).
  • Have a consistent look & feel across all of your materials – whether it be online or offline communication methods such as posters/flyers/business cards etcetera). For example, if there is some kind of logo involved try using it as often as possible so people get used seeing something familiar from time to time which might make them curious enough about what’s inside; or maybe even create some kind-of slogan that goes well with the rest!


These are just a few of the best-practice marketing strategies for non-profit organizations. There are many more ways to get started, and you may find that you need to experiment with different methods before finding one that works best for your needs. Keep in mind that while it may be tempting to spend all of your time on fundraising activities, ultimately it’s important to keep engaging with new and existing donors as much as possible!

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