How to Craft a Narrative in a Business Blog

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You’ve decided to take the plunge and start a blog. You’d like to have one that readers will love and return to, but if you don’t plan it out carefully, your readers may not know what’s going on in your world at all. If you want people who visit your site to stay involved with it, they need something interesting happening every day. That’s why storytelling is so important—you can’t just throw up a bunch of content and hope it attracts attention. It has to be more than that: it has to captivate and entice people into wanting more!

What is a narrative blog?

A narrative blog is a type of business blog that tells a story from start to finish. It can be written in any format, but the most common one is to start with an intro and then build up through multiple posts about different parts of your business or life.

Why should you write a narrative blog? Because it’s so much easier than other types of content! You don’t have to answer every question on Quora or Medium; instead, you can just tell your own story and let people come along for the ride. That way they’ll feel like they know more about you than if they’d only read one article about how you started your company.

The benefits aren’t just personal—writing narratives also helps us as humans communicate better with each other by giving us an opportunity to show our real emotions instead of just what we want people think we should be feeling (or not feeling).

There are two main types of narrative blogs: the personal and the professional. Both can be incredibly effective for different reasons: Personal narratives show your readers that you’re human. If they can relate to what you’re going through, they’ll feel more connected to you and want to keep reading.

Professional narratives show your readers that you’re an expert. If they can see how your experience applies to their own lives, they’ll feel more confident in trusting you with advice or purchasing products from you.

The most important thing to remember when creating a narrative blog is that you’re telling a story. The best stories have specific characters, settings, conflicts and resolutions—they just don’t have to be fiction. If you want people to relate to what’s happening in your life and feel like they’re part of the journey, then it’s important that you give them enough context so they can picture themselves there too.

Create a strong hook to pull readers in straight away. 

A hook is a short, snappy description that tells readers why they should read your post. It should be interesting and relevant to your audience, so you need to think about what’s going on in the world right now (or at least what was happening when you started writing).

Hooks can be as short as one sentence or two; ideally they’ll be no longer than three sentences. The shorter the hook, the more likely it is that readers will click through from their search results page straight into reading your article.

You don’t want these hooks to feel like an ad for what’s inside—they should stand alone as pieces of content in themselves—but instead help orientate new readers towards why this particular piece of content is relevant for them too!

Get your reader involved by asking questions.

Asking questions is a great way to get your readers involved in the story you’re telling. It’s also an effective way to help them understand what they want to know and why you’re writing about it in the first place.

When writing about a topic, ask yourself: What do I want my readers’ needs to be? What are the questions that need answering for me as an author or journalist? How can I best answer those questions through this piece of writing (i.e., how will it help me accomplish those needs)?

These types of questions can help guide your vision when brainstorming new ideas or coming up with topics for articles; they also make sure that each article has some sort of purpose behind its creation—and if there isn’t one right away, then consider expanding on previous ones instead!

Create an order that makes sense.

In the second half of your blog post, you can use a variety of ways to organize your material:

  • Chronological order. The most common way is to write an introduction and then jump into each section in chronological order. This can be effective if it’s clear that you are describing events or trends that occurred during particular time periods or stages in a company’s history (e.g., “In 2008, we launched our first product”).
  • Theme-based organization. If you have enough information about each theme—and especially if there are multiple themes—you might want to organize them all by topic so readers will know what they’re reading about when they scroll down through the article listing all its sections together on one page (e.g., “Here’s what happened next!”).

Develop a well-thought-out structure.

To make sure that your blog post is easy to read, follow these tips:

  • Create a well-thought-out structure for the rest of the post, with subheads for clarity. What should you cover next, and in what order?
  • Add links to other relevant articles on your site so readers can click through and expand their knowledge as needed.

Add link to enhance flow

If there isn’t a natural flow to your post, consider adding links to other relevant articles on your site so readers can click through and expand their knowledge as needed. Do you have any related posts that you could link to here?

Here are some other tips for creating more of a flow:

  • Keep it short. Most people don’t have time for long-form content right now—especially if they’re on the go or distracted by other tasks at hand (like chasing after kids). Make sure each piece of content has only one main idea in it—and then move on!
  • Don’t be afraid to use bullet points or numbered lists. People love them, because they’re easy to digest and quickly convey information. Keep paragraphs short and concise—no more than three sentences each.

Readers skim. Make sure to highlight key points.

Key points are crucial, because many readers skim posts rather than reading from start to finish (gasp!). What are the main ideas you want to get across in this article? What facts do you want your readers to remember? The answers to these questions will help you craft a narrative that’s both clear and engaging.

Write copy that continues building the narrative in an interesting way. 

The next step is to write copy that continues building the narrative in an interesting way. Is there anything else you want your readers to know about this topic before they move on?

You can use this opportunity to link to other relevant articles on your site, or even create a series of posts with related content. If there is anything else you want them to know about the topic at hand, now’s your chance!


Now that you have a basic understanding of how to craft a narrative in a blog post, it’s time to get started! Remember: the goal is not just to write an interesting article, but also one that will draw in readers and keep them coming back for more. So, start by researching your topic before writing anything down on paper. Once you’re ready with all of the information and resources needed (and found), then go ahead and start crafting your story. In this way, blogging becomes even more fun than it already is—and hopefully leads to greater success as well!

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