How to Research Blog Ideas for Clients

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Blogging for your clients can be a great way to build their brand and increase sales. But finding something to write about is not always easy when you’re just starting out. Here are some tips on how to research blog ideas for your clients so that you don’t get stuck in the research mode:

Find a few reliable sources. Focus on quality, not quantity.

When you’re looking for information, there are many potential resources you can use. Some of these resources are more reliable than others, however, and some may be more appropriate for the audience you’re targeting.

For example, if your blog post is about how to make baked potatoes in an oven, a source such as Allrecipes would be more appropriate than Good Housekeeping Magazine because the target audience of your blog is likely more interested in recipes than baking tips and tricks (though they may also be interested in both). If you wanted to include links inside your post that provide additional detail on a subject mentioned earlier within your post, this would help readers understand where those links lead or why they should follow them. You could also choose to link directly to products or services offered by companies mentioned within the body of text.

Use tools like Google Trends, SEMrush and Ahrefs.

Use tools like Google Trends, SEMrush and Ahrefs to find ideas for what people are searching for.

If you’re not sure where to start, the first thing you should do is check out Google Trends. This tool lets you see what topics people have been searching for over time and on which websites. It’s a great way to get an overall sense of what your audience wants to read about.

If this doesn’t give you enough information about what your clients’ audiences are looking at online, use SEMrush or Ahrefs as well! Both of these tools let you search through keywords that have been used in other companies’ blog posts (and can tell you how many links those articles have).

Look at existing content from competitors

When you start looking for blog ideas, one of the first places to look is at what your competitors are writing about.

Don’t just try to write better versions of that same thing they have been writing. Look at how they are writing it, what format they use and what topic they cover. Your goal is to find new angles on existing topics but you need a baseline understanding of where other people are going with their blogs if you want your content to stand out from them.

Don’t overpromise or get stuck in the research mode. 

Don’t overpromise and get stuck in the research mode. Commit to writing and producing the blog post, then commit the time and energy to get it done rather than spending all your time researching. You’ll be able to produce better content because of this approach.

However, keep it simple and clear. Don’t overcomplicate your writing for the sake of complexity or length. Your goal is to make a point, not win a Pulitzer. Keep your content as short and concise as possible so that readers will get what they need from it quickly.

Write about things you already know about

Sometimes the best way to learn something is to write about it. You can make a list of things you already know and then research them, or research in order to find ideas for your blog. In either case, you should start with what’s familiar and branch out from there.

This approach is especially useful when writing about technical matters where it’s difficult to figure out what people want to know without actually doing some research first. It also helps if you want some background information before tackling a topic that will require more extensive research later on (e.g., “how do I use this software?”).

It’s easy to get stuck in the research phase and forget that you’re supposed to be writing. You have all this information, but if it’s not coming out into blog posts, then it’s useless.

The best way around this is by starting with what you know and then branching out from there:

  • What are people asking me about?
  • What do they need help with?
  • What are people writing about that I can add to?
  • What did I read this week that inspired me?
  • What do I want to learn more about?

However, despite being using your experiences as a frame of reference, it’s important to remember that people don’t care about you. They don’t care what you’ve done, and they don’t care that you’re amazing. They care about themselves, so write for them.


Researching is a critical step in the process of writing a blog post, but it shouldn’t be your only step. Research should be used as a starting point for creativity, not the end goal. In order to get started with your blog post ideas, start by brainstorming with what you already know about the topic or niche that interests you. After that, branch out from there and do some research into related topics so that you can find relevant sources for each section of your post. Then commit yourself fully to writing and producing this blog post!

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