How to use Google Ads To Help Your Non Profit

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Nonprofit organizations are always looking for ways to use their resources and raise more money. Google Ads is an easy way for your organization to promote its mission, products and services online. In this guide, we’ll walk you through the process of setting up a campaign and how it will help grow your non-profit.

Tap into the power of PPC

Google Ads can help your non profit increase donations, awareness and traffic.

You’ll want to target people who are in the process of making a purchase or donation. You can also target people who have previously visited your site, but haven’t made a purchase yet (or if you’re looking for more information about an upcoming event).

Host a virtual event

If you want to take the next step in your non-profit’s digital strategy, hosting a virtual event is a great place to start.

A virtual event is like a webinar or Q&A session, but it’s live and interactive. You can use platforms like Zoom and GoToWebinar for this purpose (and many other types of events). A virtual event can be used for anything—from hosting webinars on how to run an effective campaign to holding Q&A sessions with your audience members at home or on social media platforms like Facebook Live or Instagram Stories. You could even host one using Google Ads!

Donate now

If you’re looking to raise funds for your cause, donations are an excellent way of doing so. You can make them online by using Google Ads or by calling up your local non-profit and asking if they would like to accept them.

Donations can also be made in person at many different kinds of places, including churches and school cafeterias, but the easiest way is simply through phone calls from people who are already interested in helping out with their own resources (or even just donating some money). Whether you’re on the phone or in person with a donor, always remember that all donations go directly into the coffers of local non-profits—and they mean so much more than just financial support!

Take advantage of fundraising campaigns

Google Ads can help you raise funds for your organization.

Google Ads helps charities and nonprofits market their causes, products and services to potential donors by targeting them with relevant ads. With this tool, it’s easy to find the right audience that will support your cause. In addition to reaching out directly through email campaigns, Google Ads allows organizations to create fundraisers where they can promote themselves and engage with potential donors in an effortless way. For example:

  • You could run a “Donate Now” campaign on Google where users can make donations directly from their online accounts (like PayPal or credit cards) without leaving their desktops or laptops — simply click “Donate Now!” from any webpage within seconds after viewing an ad banner or video ad; or you could use YouTube videos as well!
  • This would be great for traditional TV commercials because people are used watch videos on YouTube so why not create one specifically designed just for charity purposes? You could then embed these videos into emails sent out by non-profit organizations when requesting contributions via email/phone calls etcetera…

If you are looking for a non-profit solution to promote your organization online, consider using Google Ads.

If you are looking for a non-profit solution to promote your organization online, consider using Google Ads. The digital advertising platform is an excellent way to reach your audience and raise awareness about your cause.

The first step in creating an ad campaign on Google Ads is setting up the basic settings. Once you have done this, it’s time to begin creating ads that will bring in new donors or increase the number of donations that already exist within your organization’s database. You can choose from two different types of ads: text ads (also known as display ads) and video ads (also known as rich media). Both types of advertisements allow users who view them through their computers or mobile devices during normal browsing sessions on websites around the world!


We hope that this article has been helpful to you, and we wish you the best of luck as you continue your journey. If you want more information or would like us to help with a campaign, please contact us at [email protected].

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