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Study after study shows that SEO is one of the best inbound marketing techniques:
1. A Nielsen study shows it ranks in the “extremely important” category of marketing channels
2. A SmartInsights study shows that it has a 46% higher ROI than social media.
3. HubSpot calls it the top priority for marketing managers.
What is SEO, simplified?
Search engines are looking for websites that give audiences the best experience out of all the websites competing for that slot. This means websites need to be:
1. Easy to navigate
2. Have better content than other competing websites.
3. Be more trustworthy and well cited by other websites than competing websites.
4. Load fast.
Therefore:
1. We conduct market research to get a landscape of your SEO needs and devise custom tactics based on the research.
2. We create content that is better than the other sites vying for that rank on Google.
3. We make sure your website has the proper structure so that people can navigate it easily.
4. We get your website cited by authoritative websites, which gives it credibility and trustworthiness, significantly boosting your rank. This is known as off-page SEO, but think public relations, more or less.
5. We compress images and videos on the site so it loads fast.
6. We implement features that result in higher click through rates and conversions such as opt-in forms and sales funnels.
What can Gaea Solutions do for you?
We come up with an actionable plan and implement industry best practices. We use a research-focused mentality in order to get you more traffic, and ultimately, sales.