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Study after study shows that SEO is one of the best inbound marketing techniques. A Nielsen study shows it ranks in the “extremely important” category of marketing channels and a SmartInsights study shows that it has a 46% higher ROI than social media. HubSpot calls it the top priority for marketing managers.
So, what is SEO, without all the marketing terms?
Simply put, search engines are looking for websites that audiences want to interact with. This means they need to be easy to navigate, have quality content, and be trustworthy.
1. We create keyword-relevant, written content that is better than the other sites vying for that rank.
2. We make sure your website has the proper, industry-standard structure so that people can navigate it easily.
3. We get your website cited by authoritative websites, which gives it credibility and trustworthiness. Think public relations, more or less.
That’s the SEO process, in an incredibly basic sense. It’s actually quite technical underneath. However, if you want to know all the factors necessary for a well-optimized site, this infographic by Search Engine Journal does a great job laying it out.
What can Gaea Solutions do for you?
We come up with an actionable plan and implement industry best practices. We use white-hat techniques, and a research-focused mentality in order to get you more traffic, and ultimately, sales.