Google Ad Grants is way more than $10,000/month in ad credits. It’s an effective way to find volunteers, sell mission-based services, hire, fundraise, promote events, do general outreach, and more, on the most popular site in the world.
We help non-profits apply for the grant and then once they are approved, we can help set up and manage their ad campaigns, and make sure they stay in compliance with the grants’ TOS.
The first month we get you approved and up and running on Google Ads. This includes the application process, getting conversion tracking set up on your website, and getting the initial campaigns up and running. From there, we’ll set up the number of campaigns required to hit your max ad credit spend of $10,000/mo. This may take a few months because different non-profits have different quality websites and some may need to create more content than others to hit the threshold.
Most importantly, we make sure you are in compliance with Google’s grant terms. That means keeping a 5% click-through rate and an advertising quality score of 3 or greater on each individual ad.
We get you approved at no risk; if for some reason you’re not approved, you don’t pay.
All of our contracts are month to month so there is no long-term commitment
We guarantee a combined average 5% click through rate on all the ads that we manage for you. This is the aggregate of all of the ads, not 5% on every single ad.
We also guarantee you will stay in grant compliance, and if you slip out of compliance somehow, we will get you back in it.
Our guaranteed ROI is 2:1. For every dollar in ad credits spent, it will return at least $2 in value. However, we don’t guarantee this until 6 months after you’ve signed on since there is no magic bullet in marketing and it takes some time to configure.
Google Ads are a way to get priority on Google Search for any topic related to your non-profit. In other words, your org gets priority whenever someone is actively looking for what you offer, or require.
Here are some examples of what Google Ads can be used for:
Need to hire someone? now you can get priority in search results for people who are looking for the specific job you are offering.
Need volunteers? Now whenever someone is searching for volunteer opportunities in your area, your organization gets priority.
Need donations? People actively looking to donate to a cause will see you first.
Someone looking for a mission-based service that you offer? Your service gets priority in search.
These are just some of the options. It’s a creative tool that allows you to bolster your outreach to the tune of $10,000/month.
Most likely, yes. We wrote a detailed post on the eligibility and compliance requirements.
Feel free to do it yourself as well! There is a learning curve for Google Ads which you may not have time for. Not knowing the fundamentals of Google ads will get your application rejected. However, if you do know how to use Google Ads, we wrote a blog post on how to apply and get approved.
Yes. It’s not $10,000/month in cash. However, ultimately, ads are only of the only tools designed to make organizations money.
The global average return on ad spend, better known as ROAS, for Google Ads, is 2:1. That means for every dollar of your ad credits that you spend, on average, you’ll make two. So if you spend your full $10,000, you should, on average, expect $20,000 in returns. That’s $240,000/year.
Keep in mind, you get this spend through the grant – it’s not two dollars for every dollar that you spend with us. What we charge to get you to the point where you’re spending your full $10,000/month is a tiny fraction of that.