That’s fantastic and all, but how do we also make the world fun, and most importantly, engaging for the people who pay us, and our co-workers. Easy… you make it a game.
Social sharing: +22%
Content discovery: +68%
Overall, Gigya found that, on average, brands utilizing gamification increased their site engagement by 29%; which is an astounding number by any measure. Especially for generally easy to implement strategies such as leader boards, scavenger hunts, Where’s Waldo and Trivial Pursuit knockoffs, badges, and a whole slew of engaging strategies.
As an empirical person — with that sample size, and those numbers — how could you afford not to make your brand more amusing?
In the next part, we will discuss the benefits of games in the workplace.