Google Ad Grants are way more than an indefinite $10,000/month in free advertising on the most popular platform in the world. Google Ad Grants is a solution for many non-profit’s most dire problems.
Advertise to people who are specifically looking for the position you need filled.
2. Lack of volunteers?
Target volunteers in your area who are actively looking for opportunities with a non-profit like yours.
3. Need more donations?
Target people who are actively looking to make donations in your area.
4. Need to provide more mission-based services.
Have pets that need adopting, food to give away, or mission-based services to sell? Google Ad Grants allow you to get in front of the people who are actively looking for those services.
5. Promote Your Events
If you’re throwing an event, then you can promote it on Google Ads. So now whenever someone is looking for something to do in your area, your event will have priority over all others in search results.
6. It’s Really A Solution For Everything.
There are many reasons why you’d need to reach someone. The beauty of Google Ads is that, unlike other ad platforms which target people based on their demographics, Google Ads specializes in targeting by intent. Search intent that is.
So what is search intent? Simply, when people search for something, it’s typically because they are interested in it. Now, if you target similar keywords to what they’re searching for, your ad can draw them to a part of your website that fulfills that need.
So if someone searches “volunteer for animal shelter Denver” you can have an ad that says “Denver animal shelter looking for volunteers.” If someone is looking to donate to cancer research, you can have an ad that says, “looking to help fight cancer? Make a donation today!”
Google Ads Helps People Find You Before Anyone Else
Basically, if someone is looking to solve any of the aforementioned problems, you can be there with an ad that helps solve it, to the tune of $10,000/month.
Think about it, where does everyone find what they’re looking for? Google, of course.
We recently updated our Google Ads Search Certification, and are ready to provide your organization with a no-risk way to become approved for Google Ad Grants. We make sure all the documentation is in order, set up ads to be in compliance, configure your analytics accounts, and go through the entire grant process. We only work with organizations that we know that we can get approved, and are so confident that we don’t require money upfront to do this. If we don’t deliver, you don’t have to pay. Check out our Guaranteed Approval For Google Ad Grants Service to learn more.