We live in a time where people are not only enjoying businesses doing good on the world, we are expecting it. As of late, there has been lots of research into a market phenomenon known as Cause Marketing, or in layman’s terms, when for-profit and social causes work together in a symbiotic relationship. You may have also heard of it as a “double bottom line”; seeing companies like Whole Foods, Mazda, Uber, Campari and Facebook taking the lead, even in times of recession.
However, only of late have companies really started understanding the fundamentals of Cause Marketing, by actually listening to what the research says (shocker).
Here are some statistics taken from research performed by Cone Communications.